WELCOME TO LOST
MENTAL HEALTH AWARENESS
CLOTHING BRAND
LOST is a mental health awareness apparel brand committed to breaking the silence surrounding mental health struggles. We create clothing to inspire hope, spark open conversations, and reassure anyone who feels overwhelmed or uncertain.
Too often, discussions about mental health are avoided, leaving many feeling isolated or misunderstood. LOST aims to change that narrative. We’re more than a clothing brand—LOST is a movement born from real struggles, honest stories, and the belief that no one should face their battles alone.
Each piece supports mental health awareness, celebrates resilience, and builds a compassionate community—one gentle reminder at a time.
You don’t have to be perfect. You just have to keep going—and we’re right here with you.
Keep going—even on the lost days, we’re with you.
Be part of the story. Are you ready to live on—and try with us?
ABOUT USBest Sellers
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Be The Reason Someone Feels Seen Hoodie - White
Regular price From $51.24 USDRegular priceUnit price per -
Be The Reason Someone Feels Seen Tee - White
Regular price From $27.02 USDRegular priceUnit price per -
SAVE $16.74
SAVE $16.74Give Yourself a Break Hoodie – Black
Regular price From $40.26 USDRegular priceUnit price per$57.00 USDSale price From $40.26 USDSale -
SAVE $10.14
SAVE $10.14Here’s to Another Day Crewneck Sweatshirt – Pink
Regular price From $37.86 USDRegular priceUnit price per$48.00 USDSale price From $37.86 USDSale -
Here’s to Another Day Hoodie – Black
Regular price From $46.97 USDRegular priceUnit price per -
Here’s to Another Day Tee – Sand
Regular price From $27.02 USDRegular priceUnit price per -
It’s Okay to Be Lost Hoodie – Black
Regular price From $46.97 USDRegular priceUnit price per -
SAVE $7.98
SAVE $7.98It’s Okay to Be Lost Tee – Black Heather
Regular price From $27.02 USDRegular priceUnit price per$35.00 USDSale price From $27.02 USDSale -
SAVE $14.00
Keep Showing Up Crewneck Sweatshirt – Dark Heather
Regular price From $41.00 USDRegular priceUnit price per$55.00 USDSale price From $41.00 USDSale -
Keep Showing Up Ribbed Knit Beanie – Black
Regular price $36.33 USDRegular priceUnit price per -
Keep Showing Up Snapback Hat – Black
Regular price $41.38 USDRegular priceUnit price per -
SAVE $11.84
SAVE $11.84Keep Showing Up Tee – Violet
Regular price From $23.16 USDRegular priceUnit price per$35.00 USDSale price From $23.16 USDSale
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Your story matters.
More than apparel—a movement.
Every order comes with a free e-book, full of real stories and reminders that living on and still trying is enough. This is for you.
Mindset Guide
LOST & FOUND VOLUME 2
Get both LOST & FOUND eBooks—free with every two orders.
Volume 1 and Volume 2: real stories, mindset strategies, and daily hope.
Hope in Progress: The LOST® Community News
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We’re Donating 10%: Discover the Game-Changing ...
Every LOST® purchase now helps support AFSP, NAMI, and ADAA—three leading mental health organizations making real change.
We’re Donating 10%: Discover the Game-Changing ...
Every LOST® purchase now helps support AFSP, NAMI, and ADAA—three leading mental health organizations making real change.
See Why They Trust LOST®
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Trisha
My LOST® hoodie isn’t just clothing—it’s a reminder I’m not alone. Every time I wear it, I feel seen and supported.
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Mika
Wearing LOST® makes me feel part of something bigger. The message, the quality, and the heart behind the brand really matter to me.
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Paolo
I used to feel awkward talking about mental health, but LOST® opened the door for real conversations. People even ask about my hoodie!
